About us
We are a family-owned company operating through two distinct brands, each with its own dedicated platform. One focuses on ICT services, delivering high-quality products directly to customers, while the other is a model management providing comprehensive talent representation and career development for models.
Our main company website serves as a formal and administrative hub, ensuring clarity and consistency across our operations. With a commitment to innovation and excellence, we continue to build strong relationships with our clients and partners.
ICT Project Hub
i-Trends (formerly known as Balt Media) has been operating for over 20 years in the fields of media, advertising, ICT, and telecommunications. We are the publisher of various online services from the fields of tourism and telecommunications. In recent years, our primary focus has been on the continuous development and expansion of our flagship project, Globfone. Offering free international calls, text messaging, video chat, and file sharing, we have been dedicated to enhancing its features, improving user experience, and broadening its global reach.
Our diverse business activities have enabled us to adapt flexibly to the evolving business environment.
Model Management
MalvaModels is a model management agency dedicated to discovering new talent. We empower aspiring models with the confidence and skills needed to succeed in the international fashion industry. Our agency provides guidance in entering the world of high fashion, oversees career progression, and supports models in crucial life decisions.
We strive to ensure that our models find fulfillment in their work and fully embrace the career opportunities this industry offers. We believe modeling is more than a short-term job—it’s a gateway to personal and professional growth, opening doors to a successful future.
We love what we do and are always looking for new challenges and inspiring people. Meeting fresh talent, guiding them on their journey, and discovering new opportunities together keeps us motivated and excited for what’s next.
Zbigniew Smętek
Co-owner and c.e.o.
Zbyszek holds an MBA and has over 30 years of experience in media, advertising, ICT, and telecommunications. As the founder and CEO of i-Trends, he has played a key role in developing innovative projects, including Globfone, a global communication service.
Malwina Smętek
Co-owner and MalvaModels Brand Director
Malwina is a journalist by education and has worked as a model for many years. With over 30 years of experience in the industry, she has extensive expertise in the modeling field. Currently, she is a manager of Malva Models brand, where she shares her knowledge and passion with aspiring models.
i-Trends Sp. z o.o.
Legal form: Limited Liability Company (Spółka z ograniczoną odpowiedzialnością / Sp. z o.o.), KRS number: 0000345943, NIP (Tax ID): 5862248580, REGON: 220929702, Share capital: 671,342.20 PLN, Management and Representation: President of the Management Board: Zbigniew Smętek, Independent commercial proxy (prokurent samoistny): Malwina Smętek,